Lidl – Testing

It’s a known fact that the discount supermarket Lidl’s products regularly perform incredibly well in consumer tests.
Often taking first place, despite being priced lower than the competition. Lidl played with this aspect in a delightful way for the consumer with a broad television and viral campaign. At the heart of the series are six TV commercials with the well-known Hunziker family in the leading role.

Client: Lidl

Agency: Unikat

Circle Communication: Shannon Mildon & Charlotte Hottinger (Producer), Reto Salimbeni (Director), Tabea Brühlmann (Editor)