Lidl – CO2 neutral
For Lidl Switzerland, we produced an animation film to convey what CO2 neutrality means.
It shows how Lidl is the first large-scale retailer to sustainably reduce CO2 emissions and completely compensate for them. To explain this complex subject as simply and strongly as possible, we opted for an illustrative animation style. This genre allowed us to connect operational CO2 emissions and compensations in an entertaining way.
Client: Lidl
Circle Communication: Charlotte Hottinger (Producer), Jürg Dummermuth (Director/Animator)