IWC – Top Gun

IWC Schaffhausen invited 1’000+ guests and media from all over the world to the watch show in Geneva to launch their new flight watch collection TOP GUN Miramar.

The venue, Palexpo Hall 1 on the exhibition grounds, was transformed into a huge replica aircraft carrier with planes for the event. Everything evoked the myth of the famous flying school from Top Gun. For this mega event we produced a gripping product film, which celebrated the global marketing of the new watch collection. The watch models of the TOP GUN collection come to life in the impressive motion control shots that have an air of ‘aviator world’ to them. The film product unites motion control sequences and stock material of actual training sequences at the legendary Elite Flying School.
IWC_Top_Gun  IWC_Top_Gun

Client: IWC

Circle Communication: Shannon Mildon (Producer), Warren McNeely (Director/Editor)