Porsche Panamera Hologram

On 5 November 2016, Porsche’s Panamera launched in Switzerland. We were chosen to develop Porsche’s comprehensive visual communications for the event.

One of the challenges was that these beauties were delivered to the 14 Swiss Porsche Centers only one day before launch. Our solution? We created an unusual film using cutting-edge technology—holographics. Specifically, a uniquely developed hologram box with an oversized tetrahedron, displaying a lifelike hologram. The film was a combination of live action footage and 3D components especially designed for this project. All digital programming and 3D design work was realized in-house by our talented team.

Client: Porsche Schweiz AG

Agency: ViznerBorel

Circle Communication: Shannon Mildon (Producer), Jürg Dummermuth (3D-Animation), Andy Weimer (Digital programming & visual supervision).