UPC – Comparison

category: Celebrity, Comedy, Live-action, Theatrical, TV, viral

UPC promises unlimited entertainment and fast Internet at an affordable price.
The new TV and cinema campaign which we created in cooperation with Scholz & Friends in Zurich and Young & Rubicam in Vienna, shows the new Internet products with UPC’s mobile subscription. The star is UPC’s brand ambassador Carlos Leal, who uses humor to entertain and inform as he compares mobile Internet services with various topics, where you really require bandwidth and speed. The campaign launched on TV, cinema, radio, billboards, and online across Switzerland.

Client: UPC

Agency: Scholz & Friends, Young & Rubicam

Circle Communication: Shannon Mildon & Charlotte Hottinger (Producer), Reto Salimbeni (Director)