Lidl – Transparency

The Lidl brand supermarket stores opened in Switzerland in 2009 and are now in the top five local retailers.

Client: Lidl

Agency: Unikat

Circle Communication: Shannon Mildon & Charlotte Hottinger (Producer), Reto Salimbeni (Director)

In the information campaign, “That’s why,” Lidl addresses skeptic consumers by inviting them to take a closer look behind the company’s doors. As a communications base, a specially designed website launched with video films we created that focus on the five most important and controversial topics.Consumers can also ask the company questions, which are answered in detail. The website is advertised across all media via radio, billboards, print and online displays and ads.