Lidl – Small and delicious

Switzerland is a country of delicious specialties. Countless small businesses produce fine food, which are often only found in the local market.

Client: Lidl

Circle Communication: Shannon Mildon & Charlotte Hottinger (Producer), Reto Salimbeni (Director),  Tabea Brühlmann (Editor)


Lidl wanted to change this: with their “small but fine” campaign, they offered shelf space to unknown Swiss specialties. This was a chance for small producers to gain entry into the retail trade without any major investment and with little effort. To promote this event we shot two TV commercials and a viral film with two small food producers.