Lidl – Grill

When spring approaches in Europe, barbecue season opens. Lidl launched a communication campaign in time for grilling season.
This included two humorous TV spots, which we produced in cooperation with the agency Unikat. The heroes of the spots are quite normal barbecue fans, who go a bit too far with their passion for grilling by dragging their barbecues into the boardroom, the bedroom, the bathroom… The campaign launched in spring and was accompanied by various online and POS strategies.

Client: Lidl

Agency: Unikat

Circle Communication: Shannon Mildon & Charlotte Hottinger (Producer), Reto Salimbeni (Director)