Nestlé – OptiFibre

For the launch of the OptiFibre healthcare product, we produced a new animation film for Nestlé Health Science.

As the subject matter – constipation – isn’t something the female target audience likes to talk about, the OptiFibre online campaign had to to draw attention and bring a solution in a subtle yet entertaining way. The animated film stars a dynamic young woman, who tackles her daily life thanks to OptiFibre to keep her happy. The animated style created visual autonomy and recognition through the use of design elements of the OptiFibre website.
Nestel_OptiFibre  Nestel_OptiFibre

Client: Nestlé – OptiFibre

Circle Communication: Charlotte Hottinger (Producer), We think things (Animation)