McDonalds – The Prime

McDonalds came to us to launch their new “Signature Line,” addressing the needs of consumers for high-quality locally-produced burgers.

As well as fresh, balanced supplements. The new product line was developed in collaboration with Swiss chef and food expert René Schudel. Together with McDonalds, he created his own version of the perfect hamburger—called “The Prime.” In harmony with TBWA we produced a 35-second spot and various mini-ads for the TV launch.

Client: McDonalds

Agency: TBWA

Circle Communication: Shannon Mildon (Producer), Reto Salimbeni (Director)