NZZ e-Paper app

Neue Zürcher Zeitung (NZZ) is one of the oldest newspapers in Europe, and they came to us when they launched a new e-Paper app that is visible 1:1 on smartphone, tablet and desktop.

This app surprisingly replicates NZZ’s usual print look in digital form. In fact, there’s no difference between the print and digital aesthetic. To promote the new app we produced a viral commercial consisting of 3 vignettes that playfully connect how “real” the virtual NZZ is through visual effects.

Client: NZZ

Agency: Studio Roth&Maerchy

Circle Communication: Charlotte Hottinger (Producer), Reto Salimbeni (Exec. Producer), Jürg Dummermuth (Director/SFX Animator)