VBZ – fresh air

VBZ, the public transportation organization of Zurich, asked us to create their new commercial to illustrate how VBZ maintains great air quality in Zurich.

This was communicated in a clever analogy showing the city’s subway system as a set of lungs—breathing. This award-winning campaign is at the heart of VBZ’s communications in TV, cinema, as well as on ad screens, billboards, and displays throughout Switzerland.

Client: VBZ

Agency: Ruf Lanz

Circle Communication: Reto Salimbeni (Director), Jürg Dummermuth (Director) Jürg Dummermuth (Animator)